As a real estate professional, you’ve already used catalogues and brochures to great effect. These handy marketing tools showcase your offerings in an attractive visual format. In the digital age, little has changed. Your audience may have moved online. But, they still want to see relevant properties and services. With Facebook’s catalogs, you can achieve this in a personalised, enticing way.
This is a grouping of information about your property listings and services. The information can include images, prices, descriptions and more - just like a printed catalogue.
After you create a catalog, you can promote it using ads and commerce experiences. These pull information from your catalog to show people what you have to offer.
Like image ads, catalogs can make a difference in the way you market online. Here’s how:
PRO MOVE: Done an organic post on a listing or service? If it’s an item in your shop or catalog, you can tag it in your post. People can then click the tag to shop what you have to offer.
As Facebook adapts to the growing needs of online marketers, you can expect more benefits. Recently, it tested new shopping ad options to make purchasing easier and keep users in-app.
You can create catalogs using Business Manager. However, Facebook recommends using the Catalog Manager for a better experience.
You have three options to fill your catalog with items.
Each method has its advantages and disadvantages. Don’t be afraid to test each and see what works best for you and your agency.
On average, Facebook users spend about 10 or 12 minutes on the site. As they’re scrolling through their feed, you want them to pause at your ad. Follow these steps to stop them in their tracks: