HOW TO MARKET REAL ESTATE ONLINE

FACEBOOK ADS

2019 is already shaping up to be the year of visual content. Why get left behind? With Facebook, you have a trusted tool to attract, inspire and convert users into clients. The platform has a range of image and video choices that can help you create fantastic ads.

Why use these Facebook ads?

Facebook ads can be as simple or as sophisticated as you choose. Whether you use quick and simple image ads or opt for engaging video ads, you’ll benefit. Here’s how:

  • Get brand recognition:
    When done well, your ad will attract attention.
  • Showcase your creativity:
    Your agency has a story to tell. Let photos and videos help you show potential clients what you have to offer.
  • You can afford it:
    Who needs a billboard? With image and video ads, you can get your message out at a fraction of the cost.
  • You have options:
    There’s a range of formats to play around with. They’re all interactive so Facebook users can click, like or comment on them.
  • Know how you’re performing:
    Facebook’s analytics will keep you updated from the moment you post your ad.

Be strategic with your ads

Image ads are much easier and faster to create. However, video ads can get more views and feature on feeds at a higher rate than image ads. Whichever you choose, your creativity and value proposition will set you apart. Think carefully and consider...

  • Your objective – what are you hoping to achieve?
  • Your target market – who are you reaching with your message?
  • Your budget – how much are you willing to spend for each day of your campaign?

With this in mind, you’ll create an ad that is unique, useful and within your price range.

Types of ads you can use

Once you have an idea of who you’re targeting and why, it’s time to select your ad type. All ads on Facebook need to have a visual whether it’s an image or video.

  1. Image ads
    As the old saying goes, a picture says 1 000 words. A great image is an outstanding way to capture the attention of a Facebook browser. Facebook’s single image ad format gives you the opportunity to showcase one image in up to six ads.

    Tip: It’s easy to get carried away by adding a lot of text on your image. Avoid the temptation! Facebook penalises text-heavy ads by reducing their reach. They can even prevent them from being posted entirely.
  2. Video ads
    Video ads take reaching prospective property buyers on Facebook to a whole new level. You can bring your latest listing to life in their hand via a smartphone in a way that compels them to find out more. Video ads can be created from an assortment of photos or from actual footage shot of one or more of your listings.

    Tip: Don’t forget to promote your brand in your video. It’s best to do it within the first 3 seconds so those watching will remember your agency’s name.
  3. Slideshow ads
    Slideshow ads are available when you choose the single image or video format. This format combines multiple images or videos, text and sound. The big plus is that you can create a high-quality ad without the expense or challenges of video production.

    Tip: This ad type is perfect before you launch a major marketing campaign. You can use it to test elements of your campaign from images to music before you launch across platforms and formats.
  4. Carousel ads
    Thanks to Facebook carousel ads, you can bring up to 10 images or videos together in one ad. There has never been a more dynamic way to transport a Facebook browser from their current setting to the home they are going to buy or rent from you.

    Tip: Carousel ads are the perfect way to highlight a listing or a series of listings available in a particular suburb. You can show off your top agents or punt the benefits of living in an area.
  5. Collection ads
    With this ad format, you can combine videos, slideshows or images with product images taken from a catalogue. Facebook users will interact with your ad and browse more products, or learn about the features of a specific product in a fast-loading, full-screen experience. All without leaving the Facebook app.

    Tip: Testimonials are great for converting clients. Together with your offerings, you can feature words from happy clients you’ve worked with previously.



  6. Instant experience
    An instant experience is a full-screen experience that opens after someone clicks your ad on a mobile device. The beauty of this format is that it can be used with all Facebook ad formats – carousel, single image, single video, slideshow or collection.

    Tip: This ad is made up of high-quality content. It’s best to hire a skilled designer who can bring your vision to life with finesse.

PRO MOVE: As you run ads on Facebook, Facebook Ads Manager will become your new best friend. With this handy online tool, you can view and amend all your Facebook campaigns and ads in one place. Want to see at a glance how your ads are performing and what’s happening with your campaigns? Facebook Ads Manager is the place to be.

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Takeaway

When users are scrolling through Facebook, you want your ad to catch their attention. By using our strategies, you can create a thumb-stopping ad. Remember, your creativity is your only limit. Create the kind of ads you’d want to see yourself.

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FACEBOOK ADS

Within Facebook Ads

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