Be strategic with your ads
Image ads are much easier and faster to create. However, video ads can get more views and feature on feeds at a higher rate than image ads. Whichever you choose, your creativity and value proposition will set you apart. Think carefully and consider...
- Your objective – what are you hoping to achieve?
- Your target market – who are you reaching with your message?
- Your budget – how much are you willing to spend for each day of your campaign?
With this in mind, you’ll create an ad that is unique, useful and within your price range.
Types of ads you can use
Once you have an idea of who you’re targeting and why, it’s time to select your ad type. All ads on Facebook need to have a visual whether it’s an image or video.
- Image ads
As the old saying goes, a picture says 1 000 words. A great image is an outstanding way to capture the attention of a Facebook browser. Facebook’s single image ad format gives you the opportunity to showcase one image in up to six ads.
Tip: It’s easy to get carried away by adding a lot of text on your image. Avoid the temptation! Facebook penalises text-heavy ads by reducing their reach. They can even prevent them from being posted entirely.
- Video ads
Video ads take reaching prospective property buyers on Facebook to a whole new level. You can bring your latest listing to life in their hand via a smartphone in a way that compels them to find out more. Video ads can be created from an assortment of photos or from actual footage shot of one or more of your listings.
Tip: Don’t forget to promote your brand in your video. It’s best to do it within the first 3 seconds so those watching will remember your agency’s name.
- Slideshow ads
Slideshow ads are available when you choose the single image or video format. This format combines multiple images or videos, text and sound. The big plus is that you can create a high-quality ad without the expense or challenges of video production.
Tip: This ad type is perfect before you launch a major marketing campaign. You can use it to test elements of your campaign from images to music before you launch across platforms and formats.
- Carousel ads
Thanks to Facebook carousel ads, you can bring up to 10 images or videos together in one ad. There has never been a more dynamic way to transport a Facebook browser from their current setting to the home they are going to buy or rent from you.
Tip: Carousel ads are the perfect way to highlight a listing or a series of listings available in a particular suburb. You can show off your top agents or punt the benefits of living in an area.
- Collection ads
With this ad format, you can combine videos, slideshows or images with product images taken from a catalogue. Facebook users will interact with your ad and browse more products, or learn about the features of a specific product in a fast-loading, full-screen experience. All without leaving the Facebook app.
Tip: Testimonials are great for converting clients. Together with your offerings, you can feature words from happy clients you’ve worked with previously.
- Instant experience
An instant experience is a full-screen experience that opens after someone clicks your ad on a mobile device. The beauty of this format is that it can be used with all Facebook ad formats – carousel, single image, single video, slideshow or collection.
Tip: This ad is made up of high-quality content. It’s best to hire a skilled designer who can bring your vision to life with finesse.