HOW TO MARKET REAL ESTATE ONLINE

GOOGLE ADS

Back in the day, when your customers searched for a product or service they’d turn to a trusted copy of the Yellow Pages. Flash forward to the present and things haven’t changed. Your customers are simply going online and using Google. The popular search engine has become the world’s largest business directory. It’s a powerful way to be found and to drive traffic to your website. The next couple weeks of our course will give you a great foundation to make the most of it.

• Over 90% of the search engine market.

• 63 000 searches done per second on average.

• The average user does between 3 to 4 searches daily. Mostly on Google.

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Look at those stats! It’s likely your prospects are using Google to find a home as you read this. You can grab their attention using Google Ads.

What are Google Ads?

Google Ads is an online advertising solution that you can use to promote your real estate agency, listings and services on Google Search, YouTube, and other sites across the web. Google Ads also allows you to select specific goals for your ads, like driving phone calls or website visits.

Let’s say you specialise in properties in Pretoria East. If a potential customer searches for “complexes in Pretoria East” on Google, Google Ads will display your advert in their search results.

Types of Google Ads

Google adverts come in different formats that can help you appeal to your potential customers’ unique needs and behaviours.

Search Ads
These are text-based and are displayed among the search results on a Google results page.

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Image Ads
Also known as display ads, these are primarily image-based adverts that appear on websites or apps your customers visit.

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Video Ads
These are six or 15-second videos that appear before or during YouTube content.

Each format has its own benefits. For simplicity and affordability, opt for search ads. To entice with engaging storytelling, choose image or video ads.


Grow your agency with Google Ads

You’ll enjoy many advantages by using Google ads as part of your online marketing strategy. Here are some of them:

  • Capitalise on Google’s massive reach
  • Target specific searches that relate to you
  • Get almost instant results
  • Track your campaign’s progress
  • Create adverts that follow your customer across sites

Okay, you’re sold. But, “I’m not tech-savvy”, you say. Or you’re worried about the costs. No problem! Google Ads is simple to use and you can even select how much you want to spend.

Setting up Google Ads

To create an account, you’ll need an email address and a website.

  1. First, head to the Google Ads homepage.
  2. Enter the website address of your real estate agency.
  3. Click “Continue”.
  4. Click “Create an account” at the bottom of the screen and follow the instructions to create and confirm your new Google account.

PRO MOVE - Your success depends on the time, effort and resources you invest. It’s a good idea to leave your strategy in the hands of a capable professional. The right marketing team can create your website, email account and Google Ads account. They should launch adverts that will help you meet your goals and will continually analyse results and refine which is critical.

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Takeaway

Google Ads is an indispensable part of your strategy. After all, quality leads and a strong online presence is the lifeblood of a thriving real estate agency. Now that your Google Ads account is set up, we’ll dive into the details of setting up each ad type.

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GOOGLE ADS

Search Ads

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