As a real estate professional, you know the pain of a missed sale. You’ve shown off a beautiful property to an interested buyer. Then, things just fall through. That ends here. Our course content from branding all the way to Google Ads are the magic ingredients for your online success. It’s time to put them all together into a winning recipe. For that, you’ll need to master the sales funnel.
When you market to thousands of people, not everyone will be interested. But when they are, you want them to invest in what you’re offering. This is where the sales funnel comes in. It marks out the journey this potential lead goes through before they (hopefully) buy or rent a property or sign up for your services.
The strategy gets its name from the shape of a funnel. As you know, a funnel is wide at the top and narrow at the bottom. The top end is where your potential clients lie. The goal is to get them to the bottom where they are converted and keen to do business with your agency.
A sales funnel is more than just a clever metaphor. It’s the very essence of a thriving business. Here are all the reasons you’ll want one.
Sales funnels bring so much to the table. The best part? They’re quite simple to set up. First, you must understand each of the stages that your potential client will follow.
As we’ve mentioned, your sales funnel can be tailored to your agency. However, there are some key stages all real estate sales funnels will have in common.
Consider this case study: Unathi is on the property prowl for a house in Kimberley. After receiving a promotion, she needs to relocate to the city. Unathi’s a proud mum of two and is looking for a place she and her husband, Bheki, can both afford.