Facebook is everywhere. Those three powerful words concluded our Facebook chapter. And they’ve never felt truer. With now 2.37 billion monthly active users, almost everyone you know uses it.
You’ve started posting organic content to build your brand and nurture relationships. Is there a way to get even more out of the platform? Yes! With Facebook ads, you can get real results immediately.
These are paid messages you can place on Facebook. Written in your voice, they can target the people who matter to you. You can create campaigns with specific advertising objectives to help you meet your goals. The ads you create will then feature in the News Feed of Facebook users and in the right column of their Facebook on the desktop version.
The world’s biggest social media platform has really invested in their advertising experience. Here are reasons that will have you launching your first Facebook ad today.
If your agency has a Facebook page, you’re already a step closer to enjoying all these benefits.
There are two ways to create and publish ads. You can do it from your business page or by using Ads Manager.
Steps for your business page: You can choose to boost an organic post. Just click on the “Boost Post” button to get started. You can also drive traffic to your website by clicking on the “Promote” button.
Steps for Ads Manager:
Images: These ads are made up of an image and body text. To prevent your ad from being penalised, keep image text under 20% of the image. This will ensure your ad reaches its full audience.
PRO MOVE: You can use Facebook’s Image Text Check tool to keep within the right text/image balance.
Carousel: This ad lets you show two or more images and/or videos, headlines and links or calls to action in a single ad. Anyone who sees your ad can then scroll through the carousel cards by swiping on mobile phones or tablets or clicking the arrows on a computer screen.
Instant Experience: This is a full-screen experience that opens when your ad is clicked on a mobile device. Instant Experiences lets users browse, discover and buy/rent a property or sign up for a service you offer in a visually impactful way.
Collection: This ad includes an Instant Experience i.e. a full-screen experience. It is made up of a cover image or video, followed by images of your property listing images or services.
Video: As its name suggests, this ad lets you show off your agency using a video. Your video length can be 15 seconds (or less) with support for multiple aspect ratios depending on the placement.
Catalogs: This is a container that holds information about your listings or services like images, prices, features and more.
Stories: These ads are full-screen image, video or carousel ads that appear between stories on Facebook.
Each day, thousands of ads are placed on Facebook. To get noticed, pick the ad that meets your objective. You’ll also do well by being creative. Choose vibrant images, intriguing videos and catchy copy to make your advert stand out.