You have a wonderful website filled with quality listings. Your branding comes through strongly on each page. Your copywriter has been hard at work, creating interesting news articles and area profiles. You’re a well-oiled property marketing machine.
Your website is a powerful tool to convert visitors. But, you might not be getting the results you want. Visitors come through and leave without taking any action. What can you do? Just be persistent. By using remarketing, you can reconnect with them and reinvigorate their interest in your listings and services.
This advertising technique targets visitors who have previously browsed through your website using highly tailored ads. These ads are based on the pages and content visitors have viewed and are displayed when they visit other high traffic websites or social media sites.
These ads follow each visitor around the internet and continuously remind them of your brand. Also known as “reminder advertising”, it’s a great way to recapture the attention of those who have not taken a desired action when they initially visited your website.
If you’ve ever been on a website and noticed an advert for a product you recently investigated purchasing, you’re already familiar with the strategy. The marketers of the shopping website are using remarketing techniques to ensure that you don’t forget the products you’ve viewed.
You can be just as persuasive and reap the rewards of effective remarketing.
A marketing expert will integrate a tracking code or “pixel” into your real estate website. This will track website visitors as they browse from page to page throughout the internet. Your ads will then be displayed to them if their website is part of the Google Display Network. Because it’s pay-per-click advertising, you are only charged once a visitor has clicked on an advert and visited your website.
Google Ads' remarketing gives you all the features you need to really take advantage of remarketing.
You can do a lot with remarketing. Here are some helpful tips to get started.
PRO MOVE - As more people visit your website, your 'stalking' pool will grow. Keep refining your strategy and treat each month’s results as a learning curve. It’s smart to use the performance data from previous months to plan for the future.
Remarketing is a second chance to make a good impression. By using it, you can remind your audience about your real estate brand, properties, services or job opportunities and drive them back to your website.Next up: Making Sense of Platforms