Lead generation can make or break your agency. Thankfully, Facebook makes it a breeze with two types of ads. Lead ads enable you to collect information such as names, email addresses and phone numbers. Boosted posts let you target a specific audience in a particular location. These posts can be more visible than an organic post. The result? More reactions, shares, likes, and comments from users.
These are arguably the most versatile forms of advertising. You’d be wise to make them a part of your online strategy.
Lead ads have a variety of handy features. Here are some of them:
These advantages of boosted posts make them a pleasure to use:
There are two ways to create and publish ads. You can do it from your business page or by using Ads Manager.
These ads appear in between posts on Facebook’s newsfeed. They’re made up of an image, text and a clickable button.
When a Facebook user sees an ad they like, they can click the button. These forms are already pre-filled out with the user’s Facebook information and ready to be sent. With just a few clicks, the users can get the information they want. You, as the real estate agency, will get a qualified lead for your business. The simplicity of leads ads is just one of their many advantages.
When you boost a post, it'll show up in your audience's Facebook newsfeed as an ad. You can choose a post that's already present on your agency’s page timeline and boost it by following only a few steps.
With millions of users on Facebook, you have a huge potential audience to convert. Excited? Great. Read on to learn how to create each ad.
For boosted posts, you will need to have a Facebook role that allows you to advertise. These include Admin, Editor, Moderator, Advertiser and Jobs Manager. Once you do, choose the Facebook post you want to boost. Select “Boost Post” and proceed to fill in the details for your ad. You’ll get to decide who you want your audience to be, your total budget and the duration the ad will run for.
To make the most of each ad type, follow these suggestions.