Your social media strategy is in full bloom. You’ve highlighted top listings on Facebook. On Twitter, you’ve launched your first Q&A session. Your Instagram account is showcasing your personality with vibrant pictures. On Pinterest, you’ve pinned the ultimate homeownership experience. You’re not done just yet. LinkedIn is a power player in its own right. After this chapter, you’ll use it to win the hearts (and business!) of its users.
LinkedIn is a social media network that sprung to life in 2003. As a social network for professionals, career-focused content is a defining feature. The platform is filled with prospective and current employers, employees and colleagues. If you’re wondering why LinkedIn matters for your real estate agency, here are some startling statistics:
Excited by the idea of targeting a successful local professional? Great! There are so many reasons you should sign up now.
LinkedIn users may not be on the site to buy or rent their dream property. That doesn’t mean you won’t get any bang for time invested (yes, LinkedIn is free). Here are 6 ways the site can help you:
Your LinkedIn account is the voice of your agency. To start, you’ll need a personal LinkedIn account. Once you do, follow the simple steps on this link.
Of course, you’ll want to get all the lead-generating, brand-building, star-employee-finding benefits the network has to offer. Use these tips and tricks to do just that.
PRO MOVE: You can create multiple versions of the Life tab to target different audiences. For example, you might want to tell a different story to a real estate agent candidate than a marketing or finance candidate.
Your audience wants useful, insightful, inspirational and relevant content. Give them the kind of content they need and make them an excited traveller on your agency’s journey.
For many LinkedIn users, your content may very well be the first touchpoint with your agency. By following these pointers, you’ll make a super first impression.
You can enhance your organic postings by advertising on LinkedIn Ads. With it, you can target your audience by job title, function, industry, and more. Is your goal lead generation, brand awareness or even event registrations? LinkedIn Ads will help you get the most from the site.